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A hotly debated topic in tour guide training is whether to provide word-for-word scripts for tour leaders to follow. While it may seem like scripting would ensure consistency and quality, our team at Guest Focus strongly believes that this approach can actually hinder the guest experience. The key to delivering exceptional tours lies in empowering your guides to adapt the content in real-time based on the unique needs and interests of each group. By giving your tour leaders the flexibility to re
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