Branding | American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …
What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.
Content & Branding Archives
Nov 5, 2025 · Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific …
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand …
Dec 9, 2024 · We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, …
The Ultimate Guide to Advertising 2025 | Types, Strategies & Tips
Apr 21, 2025 · Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.
The Power of a Brand Name: Why It Matters
Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death …
Hashtags in 2025. Do They Work? - American Marketing Association
Aug 19, 2024 · The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has
The Best Advertisements of All Time: Top 19 Iconic Campaigns …
Dec 11, 2024 · The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull’s …
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing ...
Aug 14, 2025 · A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly …
12 Creative Marketing Campaigns to Promote Your Product
Dec 9, 2024 · A marketing campaign is a planned effort to promote a product, service, or brand over a set period. It uses various strategies and tools to achieve specific goals, such as …