A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...