Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...
Over the past few years, I kept bumping into something called Hershey fonts. After digging around, I found a 1967 government report by a fellow named Dr. Allen Vincent Hershey. Back in the 1960s, he ...
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