Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Chief Growth Officer of Tynker, a leading K-12 edtech platform that has helped more than 100 million kids learn to code. The marketing landscape is evolving due to many factors: technological ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.