It doesn’t matter whether you subscribe to the “right brain” or “left brain” camp—the human mind is drawn to aesthetically pleasing shapes, colors, and patterns. And that’s exactly where data ...

Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it. But 80% of marketing leaders struggle to identify and implement ...

In the current marketing landscape, gathering and effectively employing customer data is no longer a luxury. It's a necessity. A stunning amount of raw data is continually being amassed by a variety ...

Data visualization is a process in data analytics where visual representation communicates the data and insights to facilitate good data-driven decisions. Basically, data visualization is ...

In today’s age, where businesses generate more data than ever before, the challenge is no longer just collecting information—it’s making sense of it. Data visualization has emerged as a critical tool ...

Almost every management consultant can recall a time when manual slide creation was a significant part of their day-to-day work. In fact, it is quite common even for partners to spend late nights with ...

In my 20 years of experience, I've seen how data centralization and visualization can support strategic decision making by making complex data from multiple sources clear and easy to interpret. This ...

Computer scientists recently found that data-visualization experts have no agreed-upon understanding of who makes up one of their largest audiences -- novice users. The work is an important first step ...

Data visualizations can significantly affect how people understand and interpret data. But data visualizations can be biased and exclusionary, perpetuating inequity and harmful stereotypes.

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.