B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Competitive intelligence is the process of gathering and analyzing information about competitors and market factors to inform strategic decisions and enhance a company's competitive advantage. What Is ...