SproutLoud, the leading provider of distributed marketing solutions, today announced that it has expanded its support for multi-tier distribution channels. This new set of features allow brands to ...

Subscription services are moving beyond app stores and direct sales channels to reach customers through ... Read More ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Omnichannel marketing means a marketing, which is often employed by direct-to-consumer (D2C) brands to provide a unified and seamless consumer experience across multiple channels and touchpoints.

The ecommerce landscape is constantly shifting, and I’ve noticed a concerning trend among new brands. While many industry voices continue to herald the death of retail and the rise of ...

Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC. The importance of distribution channels is one of the key trends to watch in the broader gaming industry. (Xbox ...