Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Since 2010, UMass Lowell's transformative growth and development has been guided by a multi-year strategic planning process, titled UMass Lowell 2020 Strategic Plan, which provides a blueprint for how ...

In the fall of 2022, UMass Lowell began a new strategic plan under the leadership of its new chancellor, Julie Chen. In addition to academic and research initiatives, this strategic plan will include ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

If your corporation is focused on delivering a high return on capital for its shareholders, you should consider M&A as an integral part of your capital allocation strategy. Organizations pursue M&A ...