CHICAGO — Supermarkets should maximize their private-label investment in high-growth categories including soup, cereal, bottled water, snacks, shortening and oil, according to “Understanding Emerging ...

Aldi is reconfiguring its private label line up, streamlining the number of the own brands it operates to boost their reputation and the reputation of the store. A transfer developed originally in ...

The consumer price index earlier this week showed that inflation isn’t easing quite as quickly as hoped. That’s made it a good time for private labels, or store brands. This week, Target announced ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Private labels have evolved to be at the leading edge of innovation for many food and drug retailers, tapping into the latest consumer trends while retaining their “value” halo. Sales of these ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.

Shoppers are reaching for more in-house brands to save money as inflation surged to a new four-decade high in June. "Inflation on consumer products has opened the door for private labels to gain ...

The Stigma Once Tied to Private Labels Has Largely Disappeared, and Consumers Are Increasingly Willing to Break from Their Normal Brands to Try New Products PITTSBURGH, June 26, 2025--(BUSINESS WIRE)- ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Rising prices, high inflationary pressures, and an uncertain economic environment are forcing many retailers to be creative and introduce new private brands to serve their customers. While private ...