If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. You’ve been job hunting for months, endured endless ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...

If you have a connection to the hiring manager or the company to which you’re applying, consider using the person’s name in the subject line. Of course, ask them for permission to use their name first ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...