When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

After your small business gains traction in the marketplace, and sales become steady, if not rising, you’ll begin to see opportunities for your business to expand on ideas you’d set aside initially or ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your ...