Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Bill Gates said, "We all need people who will give us feedback. That's how we improve.” Great leaders know positive feedback is essential to boost employee morale, productivity and engagement. So much ...