As with optimization solutions, recommendation solutions form suggestions based on behaviors across a large group as opposed to tailoring results for the individual user. Common solution providers in ...

Google Ads is one of the most popular digital advertising platforms on the planet. It’s used by everyone, from small local businesses to international corporations. With so many ads competing for ...

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found ...

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program ...

Fruchter, G. (2026) Opportunism in Supply Chain Recommendations: A Dynamic Optimization Approach. Modern Economy, 17, 26-38.

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction ...

It is never easy to blaze new trails in IT infrastructure due to specific, unique workload requirements. There can be few references for architectural lessons, which means the need for hard-won ...

At its ongoing re:Invent 2023 conference, the cloud service provider introduced several new and free updates that are expected to help enterprises optimize their AWS costs. As part of its ongoing ...