Health blogs and websites containing personal narratives are more effective in modifying patient behavior than those without, even if the blogger’s personal history differs from the patient’s, ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

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Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

I am a Narrative Inquiry researcher, meaning I collect people’s narratives and search for recurring themes in an effort to help people better understand their stories and the stories of others.

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...