Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Generative AI is transforming how consumers discover and engage with ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...

From the radically transforming search space to AI-generated audience panels, Dentsu has issued a new report highlighting what the company sees as the major media trends that brands should embrace in ...