To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Gestalten’s Los Logos 6 catalogs the best emblematic logos for companies looking to borrow some heritage. Take an observant walk through a neighborhood described as “hip” (Brooklyn’s Williamsburg ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Volkswagen brand recently presented its new logo and new brand design to the public under the motto of “New Volkswagen”, at this year’s IAA International Motor Show in Frankfurt, Germany. After the ...