The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

Learn how your business can harness the power of localized marketing across your portfolio. A recent Forrester Consulting study, “The Localized Marketing Imperative: How Multi-Location Businesses Can ...

What is The Localized Marketing Benchmark Report? The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

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Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

Soci, a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. National and global companies like Ace Hardware, Anytime Fitness, The ...