Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...

Opinions expressed by Entrepreneur contributors are their own. I speak to a lot of groups and associations on guerrilla marketing tactics and how they can take your business to a whole new level. I ...

ALGES, PORTUGAL - MARCH 15: A Burger King road sign advertising Drive Thru and Play King is seen outside a local fast food restaurant on March 15, 2023 in Alges, Portugal. (Photo by Horacio Villalobos ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

AI and declining organic clicks are redefining what local visibility means today. Traditional signals like search rankings and website traffic are being supplemented—or replaced—by visibility across ...

Depending on your business, you may need to consider national marketing strategies, local marketing campaigns or a combination of the two. As their names suggest, national marketing involves promoting ...

Local marketing refers to the strategies and activities that are used by businesses to target and engage with customers in a specific area or local community. It focuses on promoting products or ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...