This story originally published April 6, 2025, in the What's Up! section of the Northwest Arkansas Democrat-Gazette. This is ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

Color is an integral part of human vision, shaping the way we perceive and interact with the world around us. It influences emotions, decision-making, and even physical responses. In gaming, color ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

Using specialized filters, people with colorblindness may see more colors. — -- When 17-year-old Cole Williams was surprised by co-workers with the Christmas gift of Enchroma colorblindness ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...