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What began as a marketing flourish in the early 20th century has become a quiet backbone of modern grocery retail.

Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images ...

As labels and the media landscape evolve, marketing music and artists has, too. Six executives break down how they do their jobs. By Dan Rys On Jan. 7, YSL/300 Entertainment released Gunna’s third ...

Forbes contributors publish independent expert analyses and insights. I am a data analyst, marketer and founder of Westcott Multimedia. The effectiveness of a record label’s marketing capabilities is ...

The labels of many whole grain products are so confusing – and potentially misleading – that many people have trouble picking out the healthier options at the supermarket. A new study, published ...

McDonald?s is sponsoring Snapchat's geofiltering stickers in a move that could fuel consumers to send more photos from the chain's restaurants and create sponsored content that appears non-promotional ...

Ready to get sticky on Twitter, pharma? Twitter introduced stickers in June as a way for users to add fun visual expressions to their photos and connect back to the platform. Now it’s invited brands ...

A major randomized controlled trial finds that nutrition labels help healthier foods but do not hurt junk foods, leading to a much smaller boost than in lab studies. Supermarket shoppers have a lot on ...