First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects ...

Social media sites like Twitter and Facebook have changed the landscape of marketing, even though they are geared toward engendering personal relationships. Being able to talk directly with customers ...

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer ...

Industry shift demands outcomes, not just software – Birdeye delivers outcomes directly with AI agents and multi-layered LLMs PALO ALTO, Calif., May 8, 2025 /PRNewswire/ -- Traditional SaaS models are ...

Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, though the trend keeps growing. The white paper -- published by the ...

Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place. Still in its nascent ...

It comes as no surprise that the pandemic played a crucial role in accelerating the digitization drive by several years—at least. As dynamics continue to change for consumers, there is going to be a ...

Ezra Martin spends a lot of time these days thinking about a yellow boot. In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel ...

Last year I did a short post on building links via local blogs. Looking back at that post I think it is quite limited. Those resources are so much more than just link building tools. Learning to find ...