Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a ...

Chances are your header (or headers) has probably seen better days, especially if you put quite a few miles on your project car or daily driver. The constant heat cycling, occasional wet conditions, ...

The pairing of AppNexus and Rubicon Project have characterized the approach as a “collaborative industry effort” that will make the marketplace a more fair ecosystem by delivering “unbiased ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

OpenJDK proposal to reduce the Java object header by half or more would lower memory and CPU usage on all Java workloads. Java could get a smaller object header, thus improving memory usage, under a ...