“Not every experience should be pleasurable. Sometimes we need friction, safety warnings,” Turner said. Those disclosures ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Early last month, Bloomberg reported on Apple’s new in-house generative AI search product – with a new ‘Answers, Knowledge, and Information’ team. Despite this team’s recent formation, we might get to ...

Search has always been about connecting people with answers. For years, businesses relied on search engine optimization (SEO) to rank higher in Google’s traditional results. More recently, ask engine ...

ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Ran Ronen, Founder and CEO of Equally AI, simplifying web accessibility to ensure compliance with ADA, EAA and WCAG standards. Tomorrow’s search results won’t deliver a page of 10 blue links. They’ll ...

The Generative Engine Optimization (GEO) platform for AI search analytics. Measure & optimize brand visibility in AI answers to drive growth. The way people find and process information is ...

Search Engine Land is your go-to-source source for Generative Engine Optimization (GEO) news, trends, and cutting-edge content. You’ll find a variety of up-to-date and authoritative resources, ...

Confluent is positioning itself as the "context layer for enterprise AI" with new capabilities that aim to solve the problem plaguing generative AI investments—lack of fresh, trustworthy data—by ...