Interactive video ad server Innovid has rolled out a programmatic creative tool designed to let agencies and advertisers personalize video messages across devices. This capability is driven, in part, ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of ...