Screenplays are a different beast than a novel or short story. While they are a form of storytelling, scripts aren’t intended to be standalone pieces of work—they are the blueprints for a film or TV ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...

When I started at Procter & Gamble, we had 30 seconds (at most) to engage and communicate with a consumer. The emphasis was on identifying the single most important idea that we needed to convey and ...