The University of North Georgia is a dynamic, regional multi-campus institution created through the consolidation of Gainesville State College and North Georgia College & State University in January ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...