In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

It is always important for a technical idea to pass through a solid validation process and that validation must be evaluated in plain terms. Just like the User Experience (UX) and the way it helps ...