The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The quest for marketing content that gets results can’t succeed without testing. But how should this testing take place, and how can the test be designed to illuminate performance more quickly and ...

Spotify wants more advertisers to use audio, video, and live events on the platform, and it's launching an internal creative agency.

SINGAPORE, Oct. 8, 2025 /PRNewswire/ -- On October 8th, AdEff (AdEff.com), the global AI-driven creative testing and optimization product from Mininglamp Technology, officially announced the launch of ...