Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth ...

THE INSTITUTE of Creative Advertising & Design (ICAD) has been championing creative excellence since 1958. It was founded to encourage high creative standards in advertising. But more than half a ...

There were a lot of wonderfully talented people handed large glass gongs for their work at last Thursday’s B&T 30 Under 30 Awards. And to continue the celebrations we want our audience to meet the ...

“The way the world works, to solve grand problems and build brands, the output we produce needs to be more than posters and films,” says Mother global CCO Felix Richter. This thinking explains the ...

Established in 2016, Likeable Creative provides creative advertising, design, brand strategy, video production, social media, digital marketing and websites. The directors of Likeable Creative are ...

As changes in technology have opened up new ways for brands to connect with customers, the lines between advertising and brand identity design are blurring. This is a fundamental shift that’s creating ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...