When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be ...

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency.

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define "conversion" -- whether it’s simply getting a booked appointment ...

Opinions expressed by Entrepreneur contributors are their own. Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value.

While lead scoring could be an effective tool to streamline the student conversion process, it is a “challenge to do it well” and “involves investment in people, process, and the platform to underpin ...