David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...

Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies — clicks, leads and initial conversions — while struggling to optimize ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...