Computational tools—which harness the power of computation to streamline decision making—were once considered “nice to have.” Now they are integral to the design process. So why should clients care?

How can disaster response teams benefit from understanding how people most efficiently pick strawberries together, or how ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine a longstanding expression that we ...

Behavioral scientists have been trying to uncover the patterns that humans follow when making decisions for decades. The insights gathered as part of their studies can help shape public policies and ...

We often hear that the brain can be thought of as a type of computer. But how seriously should we take this metaphor? And might it tell us anything useful about psychiatric disorders? It’s not hard to ...

If you've ever wondered why you keep making bad choices, the clue might lie in which cues you rely upon when making a decision.