As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

Opinions expressed by Entrepreneur contributors are their own. I’m writing this the day after a two-day planning meeting for Palo Alto Software. It was the start of the company’s annual planning cycle ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...