Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service ...

Brand communities are reshaping how we see brand-consumer relationships. A brand community is a collection of individuals who interact both with the brand and with each other to engage with a subject ...

The State University of New York at Buffalo, the largest public university in the state, has gone through a number of branding iterations in the past few years. In an effort to focus their branding ...

I’ve found that private equity investors often say their priority is to find a passionate “brand community.” Unlike brands built on media budgets, those anchored in community have a pre-sold audience ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Retailers are rethinking the way they interact with shoppers, ...