Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. A personal brand is one of the most powerful resources available ...

Forbes contributors publish independent expert analyses and insights. Javier Hasse is a cannabis and psychedelics reporter and book author. "[Inspired by] the laid-back, luxurious California lifestyle ...

So, you’ve decided you’re ready to dive into the world of getting paid to post. You’ve put in the work building engagement with your followers and you’ve made a list of brands you’d love to work with.