Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments like sports and entertainment, according to a new ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...