In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Google Ads introduced Brand Report, a new dashboard ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve. When it comes to brand building, authenticity ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

As the holiday season approaches, companies need to maximize their brand exposure through efficiency, creativity and personalization with their key clients and target audiences rather than expensive ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

One of the biggest barriers to acquiring a link, particularly a free link, is skepticism. For example, I recall that one of my campaigns repeatedly received rejections from non-profit type ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...