The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...

Generative AI isn’t just a cool tool — it’s the engine that’s creating every other AI use case businesses will ever need. Recently, there has been a buzz of discussion on the future of AI. It has been ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...