Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

When any organization is beginning, one of the most important steps is to create a clear, coherent mission statement. This statement should define the purpose of the organization, the main ideals that ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...